Author name: Erin Cruz

Erin Cruz is a Surety Bond Associate at Surety Bond Authority, a California-based surety bond company provider. Over the years, Erin has been contributing informational content to the Surety Bond Authority blog with the purpose of explaining the nature and significance of surety bonds to business owners.

Boosting Profit by Understanding Consumer Behavior

Boost Your Profit by Understanding Consumer Behavior

Consumer behavior has drastically changed since the onset of the pandemic. Adapting to these shifts is important in not only sustaining a business but more so, boosting profits. For one, consumers have switched to what the U.S. Bureau of Labor and Statistics (BLS) refers to as “protective behavioral change”—one of the two adherence to pandemic-avoidance …

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4 Leadership Books That Can Hyper-Scale Your Business Forward

“Not all readers are leaders, but all leaders are readers.” — Harry S Truman Do you agree with that statement? We do. We believe that business leaders benefit so much from reading, that’s why a lot of them continue to do so. One of those benefits is hyper-scaling their businesses forward. Reading books is one of …

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How to Become a California Insurance Adjuster

A Complete Guide on How to Become a California Insurance Adjuster

Are you thinking of becoming an insurance adjuster in California? You’ve come to the right place! We’ll provide you with a complete guide to realize your dream faster and easier. First, let’s define what it is. What is an Insurance Adjuster? The legal definition of an insurance adjuster according to Section 14021 of the California …

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How to Effectively Turn Your Existing Clients Into Advocates

How to Effectively Turn Your Existing Clients Into Advocates

An existing client who’s advocating for you can be more powerful than any ad on social media, a massive billboard in Times Square, or a 30-second long commercial during a Super Bowl broadcast. It’s one of the biggest nods of approval your business will ever have. But sadly, some businesses choose to focus on acquiring …

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Stop Helicopter Management

How to Stop Helicopter Management from Ruining Your Business

We can now print full-sized homes, use AR for surgeries, tap into predictive analytics to find the best employees, and yet some managers still use the industrial age type of managing their employees. In other words, they still prefer to control the way employees do their jobs—also known as Helicopter Management. Others refer to it …

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Surety Bond Authority, Inc. Proudly Announces Another Year of Its Scholarship Program

Los Angeles, California, August 24, 2021—Surety Bond Authority, Inc., a trusted surety bond company in the country, is once again extending its benevolent hand to a deserving student. The company, through its successful scholarship program, will provide a $1,500 assistance to the chosen student. Students who are interested to join must submit an original 500 …

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The One Thing That Can Make Your Business Great

The One Thing That Can Make Your Business Great

Have you ever wondered why some businesses reach a level of greatness and why others don’t? Is it sheer, dumb luck? Right timing? Great leaders? A perfect product-market fit? A killer marketing team? A we-can-conquer-the-world capital? We’re not going to ignore the fact that there are plenty of factors that come into play when it …

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